How To Grow On Pinterest

 

Pinterest is a game-changer for bloggers, entrepreneurs, and large corporations. It is amazing to see how many bloggers and businesses are enjoying huge success with this marketing tool.

Pinterest is all about inspiration, discovery, and creativity. That means it’s not only a great way to connect with current customers; it’s a great place to find new followers–especially since Pinterest passed the 250 million monthly active user mark. More than 70% of Pinners discover new brands through Pinterest. 78% of users say they find brand content helpful.

Pinterest was a mix of social media platforms, search engines, and social media platforms. In early 2022, it had more than 431,000,000 active monthly users. But it is a popular platform, so getting followers can be daunting.

There are many strategies you can use right now to increase your Pinterest followers to drive web traffic, increase sales, and help your grand gain authority.

Here are some ways you can get more followers on Pinterest…

Optimize your username & Pinterest bio

Your username and bio can be searched. To increase your profile visibility, make sure to include search terms that are related to your niche.

Chelsea Clark, a content creator, added the keyword “plant-based wellness” to her Pinterest account. This makes her content more likely for users to search for her content using the term “plant-based” on their Pinterest searches.

Send fresh, original content

Pinterest values originality. Pinners use Pinterest to find new ideas, inspiration, products, and other creative things. Make sure your Pins are original.

Avoid clichés and stock photos. Pinterest suggests you highlight any elements of novelty and newness to get people excited by your ideas.

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Add text to your Idea Pins

After you have mastered the art of creating Idea Pins and are comfortable with it, add text overlays to make your content easier to read. Pinterest allows you to search text on Idea Pins. Make sure to include keywords that potential followers might be searching for.

Get involved with the popular

Browse the Popular Feed to see what’s currently performing well on Pinterest. Consider taking notes and evaluating commonalities. Then, consider how you might apply these ideas to your content.

Consider re-Pinning the content to your boards, following them, or leaving a thoughtful comment. These actions will help increase the visibility of your brand on Pinterest.

Don’t do it too often. You could be flagged for spam if you leave too many comments. Instead, write a few genuine comments that are more than one- or two-word phrases like “That’s cool!” or “Cool!”

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How do you get involved on Pinterest?

• Regularly, manual pinning
• You can re-pin the pages ‘Explore’ and ‘Trending’ by going to the respective pages
• Pin manually the pins of others
• If you see a “Board to Follow” in your feed, be sure to follow them if you find it relevant.

Post regularly

Pinterest’s reach is greater than on other platforms and takes a long time to accrue. You can play the long game and publish content over months. This is according to Pinterest. It’s the best way to build an engaged audience.

Make attractive visuals

Pinterest is a visual platform so use eye-catching images.

Here are some Pinterest photo pointers.

• 
  High-resolution, high-quality images are used in
  
• Lifestyle images are more appealing than product shots, according to Pinterest.
• 
  Avoid too busy images
  
• Vertically-oriented photos are preferred over horizontal. A staggering 85% of Pinterest users use mobile to search, meaning that vertical images have a greater impact.
• You might consider showing multiple products on a single pin. Pinterest discovers that multiple products in a single Pin can appeal to different tastes. To avoid overwhelming, it’s best to limit each Pin to four products.
• Video! Video is a great way to stand out from the rest, especially if you have the funds. Hootsuite offers a social video toolkit that will help you make short videos.

Run a Pinterest contest

As an entry requirement, create a contest that requires a follower on Pinterest. You might consider creating a hashtag with a shareable photo so that participants can encourage others to follow you. Before you start, make sure that your rules of entry are clear and follow the contest guidelines on Pinterest.

These are the key Pinterest guidelines you should keep in mind:

1. People don’t have to save any specific image.

2. Limit one entry per person.

3. This does not imply or suggest Pinterest endorsement or sponsorship.

4. Please follow all applicable laws and regulations.

Follow the followers of your competitor

You’ll wait a long time if you sit around waiting for your followers to flock to it.

Strategically following the followers of your competitors is a powerful strategy to gain followers.

You both target the same audience so if your competitor follows them, they will likely follow you.

Use hashtags and keywords that are relevant

Pinterest is a search engine so optimize your content for Pinterest. Your descriptions should be keyword-rich, and you should include relevant hashtags to ensure that your content appears in relevant searches.

How to find the best keywords and hashtags

• • Guided search is a great option. Begin by entering a few keywords into Pinterest’s search bar. Then, take note of the suggestions.
  • Take note of the keyword bubbles in the search results header.
  • When you add hashtags in your Pin descriptions, take a look at the usage statistics and hashtag suggestions.
  • You can search for a hashtag and see the keywords and tags being used by Pinners who use that hashtag.
  • Check out the top hashtags in your area (only on the mobile app).

Use the “Follow” button

The Follow button makes it easy to follow your company. Use the button to promote your company online, in email signatures, or anywhere else you think people might be interested.

You can also use the Pinboard P icon in other circumstances to promote your brand’s page. In your bios on other social media accounts, link to Pinterest.

 

For recognition on the platform, create a cohesive brand.

People do business with people they trust, like, know and love. Your goal is to become a trusted and known person in the eyes of your prospects. This means increasing the number and quality of your content’s impressions on Pinterest. A prospect’s first impression is when they see you or your brand. Your content will not be recognized as related if it doesn’t have a consistent look. This can lead to a loss of trust.

 

Keywords should be used in pin descriptions and board names.

Pinners often find brands using hashtags and search terms, so make sure to include both in your descriptions as well as images.

It is important to be specific and descriptive when writing your pin description. This will ensure that your pin matches the user’s search intent. Let’s take, for example, a pin about healthy dinner recipes. Users are more likely to find your pin and interact with it if you save it to a board called “Healthy Recipes”, which is what most people will be searching for, rather than something vague such as “Healthy”.

 

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